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Legal checklist for your website | Jevy

Everything you need to know about the legal side of starting a website. From privacy policy to cookie policy. Read our comprehensive checklist.
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Introduction

When you start a new business or want to take your existing company to the next level, a website is no longer a luxury but an absolute must. However, in my daily practice at Jevy Web Development, I see many entrepreneurs enthusiastically start building their site but completely forget the legal side. That can cost you dearly later. With more than 15 years of experience as a web developer and digital strategist, I know that a legally watertight website not only inspires trust but also protects you from fines and conflicts. In this comprehensive legal checklist for your website, I will guide you through all the crucial elements you need to arrange before your new platform goes live.

Introduction
Why legal matters are essential when starting a website

Why legal matters are essential when starting a website

Many entrepreneurs think legal texts are just 'boring formalities'. Nothing could be further from the truth. The Dutch Data Protection Authority (AP) can impose hefty fines for non-compliance with the General Data Protection Regulation (GDPR). Think of fines up to 4% of your global annual turnover. In addition, with the right terms and conditions you protect your own business against liability and misuse.

When starting a website, it is tempting to focus on design, loading speed, and copy. But without a solid legal foundation, you are building a house without a foundation. It is therefore wise to think about the legal structure from day one. Good preparation prevents you from having to rebuild your website later or, worse, being confronted with legal proceedings.

The basics: house rules and general terms and conditions

The first step in your legal checklist is drawing up clear house rules and general terms and conditions. These documents form the backbone of every professional website. Your general terms and conditions govern the relationship between you and your visitors or customers. Think of payment terms, delivery conditions, warranties, and applicable law.

The key differences at a glance

  • House rules are general and apply to everyone who visits your website, such as rules of conduct on a forum or in a chat feature.
  • General terms and conditions are specific to your products or services and govern the contractual relationship with your customers.
  • A privacy statement is legally required and explains which personal data you collect, why you do so, and how long you keep it.
  • A cookie policy informs visitors about the use of tracking and analytics technologies.
It is important that these documents are not simply copied from another website. Every business is different, and your terms and conditions must match your specific operations. Therefore, always seek advice from a lawyer or use a reliable legal service. A good investment in legal advice often pays for itself.

The basics: house rules and general terms and conditions
The privacy policy: more than a formality

The privacy policy: more than a formality

Since the introduction of the GDPR in 2018, the privacy policy has been one of the most important legal documents on your website. Yet I still see websites every day where this document is missing or does not meet the requirements. A good privacy policy is transparent and understandable for the average visitor. So avoid legal jargon and explain in plain language what you do with the data.

What should your privacy policy at least contain?

  • Who is the data controller? This is usually your company, including contact details.
  • Which personal data do you collect? Think of name, email address, IP address, but also browsing behavior via cookies.
  • For what purposes do you use this data? For example, processing orders, sending newsletters, or improving your website.
  • On what legal basis do you do this? Think of consent, contract, or legitimate interest.
  • How long do you retain the data? And when do you delete it?
  • Sharing with third parties? State which parties have access to the data, such as payment providers or marketing tools.
  • Rights of data subjects? Inform visitors about their right to access, rectification, and erasure.
A useful guideline is to have your privacy policy reviewed by a specialist. Also, don't forget to update your privacy policy regularly, especially when you add new tools or services. Are you wondering whether you need a KvK number for your website? Then read our article about do you need a KvK number for a website.

Cookies and tracking: consent is not a choice

In addition to the privacy policy, the cookie policy is an essential part of your legal checklist. Cookie legislation is strict and non-compliance can lead to significant fines. It is important to understand that not all cookies require consent. Functional cookies, which are necessary for the website to function, are exempt. Analytical cookies and marketing cookies, however, do require explicit consent from the user.

Practical tips for a correct cookie policy

  • Use a cookie banner that meets the requirements of the GDPR. This means that the user must be able to actively choose between 'accept', 'reject', or 'adjust preferences'.
  • Be specific about which cookies you use and for what purpose. A general mention of 'analytical cookies' is not enough.
  • Provide a 'reject' button that is just as prominent as the 'accept' button. It is not permitted to make refusing more difficult than accepting.
  • Store user consent so you can demonstrate that you comply with the regulations.
A well-functioning cookie policy contributes to the trust of your visitors. It shows that you handle their data carefully. This is not only a legal requirement, but also a form of customer friendliness.

Cookies and tracking: consent is not a choice
Copyright, visual material and disclaimer

Copyright, visual material and disclaimer

A frequently underestimated part of the legal checklist is the use of visual material and texts. The internet is full of tempting images, but not everything can be used just like that. Infringing copyrights can lead to expensive damage claims. Therefore, always make sure you have the proper licenses for images, videos, and music.

What should you look out for with visual material?

  • Only use stock photos from reliable platforms with a clear license, such as Shutterstock, Unsplash, or Pexels.
  • Check the license terms of each image. Some free platforms require attribution.
  • Take your own photos where possible. This is not only legally safe, but also gives your website an authentic character.
  • Be careful with images of people. For commercial purposes, you always need permission (model release) from the person photographed.
In addition, a disclaimer is a smart addition to your website. This allows you to protect yourself against liability for the content of your site. Think of a medical disclaimer for a health blog or a financial disclaimer for an advice site. A good disclaimer makes it clear that the information on your website is general in nature and does not constitute personal advice.

Legal obligations and company details

As an entrepreneur, you are required to list certain company details on your website. This is also known as the 'colophon'. Failure to provide this information can be seen as a violation of the Unfair Trading Practices Act. Therefore, make sure the following information is clearly visible and easily accessible on your website:

  • Company name and legal form (e.g., Ltd. or sole proprietorship).
  • Visiting address and postal address (no P.O. box; this is not allowed).
  • Phone number and email address.
  • Chamber of Commerce number and VAT identification number.
  • Registration number with the Chamber of Commerce.
Additional requirements apply to certain professional groups. Think of lawyers, doctors, or accountants who are required to state their professional association and supervisory authority. Always check whether your industry has specific requirements for the information on your website.

E-commerce: specific rules for webshops

When you start an online store, there are even more legal obligations to consider. The legislation surrounding electronic commerce is strict and aims to protect consumers. In addition to the general terms and conditions and privacy policy, your webshop must meet specific requirements.

Important requirements for your webshop

  • Clear product information: State the main features of the product, the price including VAT and any delivery costs.
  • Right of withdrawal: Consumers have a legal right to a 14-day cooling-off period. You must inform them clearly about this and offer a model withdrawal form.
  • Order confirmation: Immediately after an order, you must send a confirmation by email or via another durable medium.
  • Secure payment: Provide a secure payment environment with an SSL certificate and choose reputable payment providers.
In my work for a hair salon, I saw how important it is to arrange these matters properly. The salon had no online presence at all and therefore missed out on many customers. We developed a custom WordPress website with an integrated booking system and a mobile-friendly design. Thanks to local SEO optimization, the salon became findable in Google for relevant searches in the region within a few months. The result was a significant increase in online bookings and phone inquiries, with growth of 40% in the first six months. This shows that a professional website with the right legal foundation directly contributes to your business results.

SEO and legal texts: an inseparable combination

Many entrepreneurs think that legal texts have a negative effect on their search engine optimization (SEO). This is a misconception. In fact, well-written legal pages can actually contribute to your visibility. Search engines like Google appreciate websites that are transparent and trustworthy. A comprehensive privacy policy and clear terms and conditions are signs of a high-quality website.

In addition, legal pages often offer good opportunities to link to other relevant content on your website. For example, you can link from your privacy policy to your terms and conditions, and from your terms and conditions to your shipping and returns policy. This improves the internal link structure of your website, which is also positive for your SEO. Do you want to learn more about how to approach SEO in 2026? Then read our article about SEO in 2026: why it is still indispensable for your website.

Internal links and structure

A good internal link structure is not only important for SEO, but also for user experience. By creating logical links between your legal pages and other content, you help visitors quickly find the right information. This lowers the bounce rate and increases the chance that visitors will stay on your website longer.

Practical steps for a legally watertight website

Now that you know which legal components are essential, it's time to get down to business. Starting a website is an exciting phase, but with the right preparation, you can avoid many problems later on. Here is a practical checklist to follow:

Step 1: Map your data flows

Identify which personal data you collect and through which channels. Think of contact forms, newsletters, cookies, and any payment systems. Make an overview of all the tools and services you use.

Step 2: Draft your legal documents

Use a reliable source for drafting your terms and conditions, privacy statement, and cookie policy. If possible, have them reviewed by a legal expert. Make sure all documents are tailored to your specific business situation.

Step 3: Implement the documents on your website

Place the documents in logical places on your website. Make sure they are always accessible within two clicks from any page. Add links in the footer and at relevant points in your checkout process.

Step 4: Test your cookie banner and consent registration

Check that your cookie banner works correctly and that user consent is recorded properly. Test it on different devices and browsers to make sure everything works as it should.

Step 5: Schedule periodic reviews

Legal regulations are constantly changing. Therefore, schedule a review of your legal texts at least twice a year. This prevents you from falling behind on new laws and regulations.

The costs of legal support

Many entrepreneurs are put off by the cost of legal advice. Still, it's important to see this as an investment rather than an expense. A solid legal foundation prevents you from facing expensive fines or legal proceedings later on. The costs of drafting legal documents vary widely, depending on the complexity of your website and the specialist you engage.

Would you like a better idea of what it costs to start a website? Then check out our article on what does it cost to start a website. In it, we give a clear overview of all the costs involved in launching a professional website, including the legal aspects.

Where can you find legal templates?

There are various providers of legal templates for websites. Think of platforms such as LegalSuite, Juridisch Loket, or specialized law firms. Make sure these templates are aligned with Dutch legislation and allow sufficient room for customization. A one-time investment in a good template is often more cost-effective than having mistakes fixed later.

Common pitfalls when starting a website

In my years of experience, I have seen countless entrepreneurs struggle with the legal aspects of their website. Here are some common pitfalls you definitely want to avoid:

  • Copying other people's texts: This is not only legally unwise, but also bad for your SEO. Google penalizes duplicate content.
  • Forgetting the cookie banner: This is one of the most common GDPR violations.
  • No clear contact details: This creates distrust among visitors and is also legally required.
  • Missing a withdrawal form for webshops: This can lead to fines and complaints.
  • Insufficient protection of personal data: Make sure you have an SSL certificate and a secure hosting environment.
Another common mistake is forgetting a proper disclaimer. This is especially crucial for websites that provide advice on health, finance, or legal matters. Without a disclaimer, you can be held liable for decisions that visitors make based on your content.

The importance of a professional partner

Starting a website is a complex process with many different aspects. Besides the legal side, you also need to think about design, user experience, technology, and SEO. Hiring a professional partner can save you a lot of time and worry. At Jevy Web Development, we have more than 15 years of experience building websites for various industries. We have already developed more than 25 different services, from WordPress and Magento solutions to custom work in Laravel and extensive SEO trajectories.

A good agency looks beyond just the technology. We also advise our clients on legal aspects and refer them to the right specialists when necessary. This ensures a total solution that is not only beautiful and functional, but also legally sound. Curious about how we work? Then read our article about your professional website built on trust.

Custom work versus templates

Many entrepreneurs choose a cheap template to save costs. While this is understandable, it often brings hidden costs. Templates are rarely fully customizable to your specific requirements and can have legal limitations. Moreover, they are often less optimized for SEO and performance. A custom-built website is in most cases a better investment in the long term.

Conclusion

Setting up a legally watertight website is not a one-time task, but an ongoing process. Rules and legislation are constantly changing, and it is your responsibility as an entrepreneur to stay up to date. By following the checklist above, you ensure that your website meets all legal requirements and that you protect yourself against legal issues.

Remember that a professional website is not just about attractive design and good copy. It also comes down to trust, transparency, and reliability. By paying attention to the legal aspects, you build a strong foundation for your online presence. If you need help starting a website or would like to know more about the possibilities for your business, feel free to contact us. We will be happy to think along with you about a solution that fits your needs and budget. Also check out our complete website guide overview page for a full step-by-step plan.

Guide

Case Study: Website for a Hair Salon

Industry: Hair and beauty sector

Challenge: A hair salon had no online presence and was therefore missing out on customers. The owner wanted a professional website that encourages bookings and contact requests.

Solution: Development of a custom WordPress website with an integrated booking system, mobile-friendly design, and local SEO optimization to increase visibility in the region.

Result: The website is live and has led to an increase in online bookings and phone contact requests. The salon is now findable in Google for relevant local searches.

Guide

Practical example: Magento and WordPress websites

Industry: E-commerce / General

Challenge: Customers need a reliable e-commerce platform that fits their budget and is scalable for future growth. Transparency in pricing and expectations is often lacking.

Solution: Jevy offers clear, upfront pricing for both Magento and WordPress online stores. The approach includes a thorough analysis of requirements, appropriate platform advice, and a structured development process with no surprises afterwards.

Result: Customers receive a professional online store that meets their specific requirements, with a clear cost structure and a smooth launch. The focus is on sustainable, high-performing solutions.

Guide

About the author

Virgil Harbers — Web Developer & Digital Strategist (15+ years of experience)

WordPress, Magento, Laravel, E-commerce, SEO, Digital Strategy, UX/UI Design, Custom Web Development

As an online store and website strategist with over twenty years of experience, I help businesses strengthen their online presence. At Jevy Web Development, I combine technical expertise in WordPress, Magento, and Laravel with a keen eye for digital strategy and SEO. My approach is transparent and results-oriented, focusing on custom solutions that truly contribute to the growth of your business.

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